Wednesday, August 08, 2007
Google Keywords Tool
If you click on Site-Related Keywords and put in your url, it will analyze your site and return it’s keywords and even give you competition levels and popularity of the search terms to scale.
https://adwords.google.com/select/KeywordToolExternal
-->Saturday, June 02, 2007
Google Adwords Traffic Estimator
https://adwords.google.com/select/TrafficEstimatorSandbox for quick calculations of potential traffic.
-->Monday, March 26, 2007
Google Site Exclusion Tool Is Now Unlimited!
Yep, you heard right. Google’s Site Exclusion tool to block made for Adsense pay per click arbitrage sites now lets you block an unlimited number of sites!
I still read in forum threads where people are still under the impression that the 200 limit is still in effect. Google upped the number to 500 last year but this is obviously there to combat the increasing number of MFA sites.
Lesson, make your arbi sites less like arbi. Relevance is what Google is after so give it to them.
-->Monday, March 12, 2007
How Do I Find My Web Site's Quality Score?
Step 1
Login to your Adwords account here: https://adwords.google.com
Step 2
Select your campaign.
Step 3
Select your ad group.
Step 4
Click the “Customize Columns” Link
Step 5
Select “Show Quality Score”
Step 6
Don’t forget to click Done.
The Quality Score Ratings are:
Keywords can have one of the following three Quality Score states:
- Great: The keyword is very relevant and may have a high clickthrough rate (CTR), relevant ad text, and a unique, relevant landing page. The minimum cost-per-click (CPC) bid for this keyword may be low. If you’d like to lower your costs further, you can optimize this keyword’s ad group by using more targeted ad text or improving your landing page content. Otherwise, this keyword is very relevant and effective for your ad campaign.
- OK: The keyword may not be as relevant as it could be. It may have a mid-range minimum CPC bid, and while the keyword may not be very costly or extremely general, we still recommend optimization for the ad group. Optimization can lower your overall costs, draw more clicks to your ads, and result in a better return on your investment (ROI). To optimize, try using more targeted ad text and keywords or improving your landing page content.
- Poor: The keyword isn’t very relevant to users, and as a result may have a very high minimum CPC bid. We recommend that you remove this keyword and replace it with a more specific keyword. If you’d like to keep advertising with this keyword, you can optimize instead. To do this, try lowering the minimum CPC bid, writing a more targeted, relevant ad, or improving your landing page content.
For more information go to Google’s page here.
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